Direct response advertising is our forte!
Not many advertising agencies understand the premise of direct response advertising in Australia or overseas. Fewer still know how to make it work. At Barkleys, we’ve made it our business to know the ins and outs of direct response advertising in Australia and overseas, ensuring a successful campaign. 
Over the past decade, we’ve proven it time and time again. In fact, we're renowned, nationally and internationally for it.

What is direct response advertising?

A direct response campaign is designed to prompt a behaviour in your target audience and make them take action immediately – to make them buy your product or service on the spot, just by seeing your ad once.
Sounds difficult? It is! That's why few agencies ever master it.

What do most agencies create?

Whether you're advertising in Australia or overseas, most agencies (big and small), create pure branding campaigns. Unfortunately, a pure branding campaign will rarely move your product on its own.
Pure branding campaigns are limited because their success can never truly be measured. There are no triggers to measure a campaign’s effectiveness, so it's impossible to establish what’s working and what isn’t. This means wastage is inevitable.

Barkleys doesn’t just brand - we sell

Barkleys' media strategies work because our direct response approach is based on selling not branding.
To be successful and efficient, branding campaigns need an element of direct response media strategy built in. Only then can you see what’s working and what isn’t – saving you time and money. Only then will you see the return on investment you seek from your advertising in Australia and overseas.

You’ll know your media strategy is working within 24hrs

At Barkleys we make sure you’ll know your media strategy is working within 24 hours. You can gauge its effectiveness from the first TV commercial, magazine ad or even from the time an online campaign goes live. 
Our tracking devices let you know what medium or creative is working best, what magazine is achieving more results, and which radio station is best suited to your product.
Of course, we don't just perfect direct response campaigns – we also implement sound branding campaigns, develop media strategies and handle all media buying. It depends on the client’s wants and needs. Whatever the case may be, our complete range of expertise in all facets of advertising means we can help you with:

• Online advertising
• TV
• Print media
• Radio
• Outdoor advertising

If you’re after a media agency / advertising agency in Australia that will put your needs first,
call us on 03 9377 3777 – National wide 1300 556 550 or email us at today. 
Overseas callers please call +61 414 810 949